John Naughton: Apple: dead in the water, or on top of its game? | John Naughton

One commentator recently described the iPad as ‘done’, but he didn’t mean that it was finished

My eye was caught by a headline in the Register, an invaluable online source of tech news and opinion. “Clearance sale shows Apple’s iPad is over. It’s done,” it read. This was a quotation from a piece by Volker Weber on the latest product announcements from Apple. “iPad is the biggest news,” he wrote, “and it says: the iPad is done. Apple is just refining the components, but there isn’t much they can do these days to make yet another super-duper Earth-shattering innovation here.”

Since I was reading this on my iPad Pro, which is probably the most useful electronic device I have ever owned, it came as a bit of a shock. But in fact Volker was really just articulating a truth about digital hardware, which is that the evolution of all such products (and a good deal else besides) follows a sigmoid curve.

Related: Apple updates iPad line and launches red iPhone 7

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