John Naughton: Why Facebook has abandoned news for the important business of trivia | John Naughton

Mark Zuckerberg has clearly decided that real news has become too troublesome to bother with any more

Connoisseurs of corporate cant have a new collector’s item: Mark Zuckerberg’s latest Epistle to his Disciples. “We built Facebook,” it begins, “to help people stay connected and bring us closer together with the people that matter to us. That’s why we’ve always put friends and family at the core of the experience. Research shows that strengthening our relationships improves our wellbeing and happiness.”

Quite so. But all is not well, it seems. “Recently,” continues Zuck, sorrowfully, “we’ve gotten feedback from our community that public content – posts from businesses, brands and media – is crowding out the personal moments that lead us to connect more with each other.”

Facebook’s pivot towards ‘friends and family’ is a pragmatic tactic to take the political heat off social media

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